The new model shows who is in charge of the ups and downs? How can companies seize the opportunity? After years of development, the current domestic LED display
industry has entered a new stage of in-depth adjustment, from the initial extensive competition to the comprehensive strength competition represented by capital and technology. Nowadays, touch display screens are widely used in advertising media, sports academy venues, stage backgrounds, municipal engineering and other fields, and have become the most mature market segment in the LED application field. With the outbreak of the LED display market, the integration speed of the entire LED industry is also accelerating, the technical threshold of low-end products has been broken, the homogeneity of products is serious, and price wars are constantly changing. At the same time, the mid-to-high-end small-pitch touch display market ushered in explosive growth. High-tech LED Research Institute (GGII) data show that the overall scale of China's LED display industry reached 49.1 billion yuan in 2018, a year-on-year increase of 27.2%. Among them, the scale of small-pitch LED displays increased by 67% year-on-year to 5.9 billion yuan, becoming an important driving force for the growth of LED displays. Considering that small-pitch LED displays will continue to penetrate the commercial display market in the future, small-pitch LED displays will continue to shift to greater density, demand for lamp beads continues to increase, and the overseas small-pitch LED display market is gradually opening up. GGII predicts that China's small-pitch LED display market will grow at a compound growth rate of about 44% from 2018 to 2020. In 2020, China's small-pitch LED display market will reach 17.7 billion yuan. I believe everyone has noticed that since the beginning of 2017, Mini LEDs have appeared on the stage of small-pitch LEDs. In 2018, many LED display companies have successively launched Mini LED products, which not only shows that touch display manufacturers attach great importance to small-pitch LEDs. , It also means that the small-pitch display technology is making great strides forward. As an improved version of the traditional LED backlight, Mini LED can greatly enhance the effect of the existing LCD screen, while the cost is relatively easy to control, and is expected to become the mainstream of the market. GGII expects that Mini LED displays will be used in TV panels of 75 inches and above. At the same time, the rapid growth of China's large-size TVs will also bring opportunities for Mini LED displays. In this context, GGII predicts that the market scale of Mini LED applications in 2018 is expected to reach 500 million yuan. Among them, mobile phone backlights will become the vanguard of Mini LED applications. As the cost drops, Mini LEDs will gradually penetrate into displays and medium and large-sized backlights. Although it appeared relatively late, as the latest generation of display technology, the development is extremely rapid. At present, many manufacturers around the world have actively deployed Mini LED related applications. For example, chip factories include Jingdian, Longda, San'an Optoelectronics, HC Semitek, Qianzhao Optoelectronics, etc.; packaging factories include Everlight, Jingtai, Lianchuang Optoelectronics, National Star Optoelectronics, etc.; IC design factories include Macroblock, Rui Ding, etc.; panel manufacturers include AUO, Innolux, etc.; display manufacturers include Leyard, Unilumin Technology, Shanghai Sansi, etc. It can be said that the entire industry has been linked. Also as a new generation of display technology, Micro LED is regarded by the industry as a new generation of display technology that may disrupt the industry. It is understood that the micron-level pixel pitch of Micro LED enables each pixel to be individually controlled and driven, so the resolution, brightness, contrast, and power consumption are no less than OLED. Especially in terms of service life, because it is made of inorganic materials, its service life and stability are much stronger than that of organic molecules in OLED screens, and the burn-in aging phenomenon that easily occurs on large LED screens is also much less. In addition, Micro LED has a very big advantage that the resolution is super high. This is also due to the use of micron-level pixel pitch, so the performance of the resolution is particularly high. But at present, although Micro LED display technology has obvious advantages, it has not been popularized in the market. Mainly because the current Micro LED is still facing some technical bottlenecks, including extension and chip, transfer, full color, power drive, backplane and detection and repair technology. In the past, the industry generally believed that the biggest bottleneck was transfer technology. However, as various transfer solutions such as Pick u0026 Place transfer, fluid assembly, laser transfer, and roller transfer, etc., are expected to be more cost-competitive in the future The emergence of technical solutions will have the opportunity to accelerate the development process of Micro LED. GGII analyst also said that Micro LED is still in the upgrading stage due to chip scaling and massive transfer technology. It is expected that Micro LED will still take 3-5 years to enter the commercialization stage.
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