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Small-pitch LED commercial display market heavy volume drives rapid industry growth

by:Toponetech     2021-05-06
In 2019, the small-pitch market continues to increase in volume. At the same time, as the technology and market mature from time to time, the application of LED small-pitch applications is also expanding from time to time, especially the market potential shown in the commercial display market, which makes the industry happy. Considering that in the future, the small-pitch touch display will continue to accelerate the penetration of the commercial display market, and the overseas small-pitch LED display market will be further opened. Relevant agencies estimate that the compound growth rate of China's small-pitch LED display market will reach 44% from 2018 to 2020, and that China's small-pitch LED display market will reach 17.7 billion yuan in 2020. The upstream and downstream manufacturers of the LED display industry chain will also Will benefit deeply from this. The commercial market is booming, and the small pitch drives the industry's rapid growth. As we all know, the commercial market is larger than the professional display market. Since last year, the small pitch market has begun to burst into growth. At the same time, as the technology stabilizes, the commercial display market also has a demand for small pitch products. Gradually increase. After entering 2018, the application of flip-chip COB has greatly improved the performance of small pitches. At the same time, LED screen companies have integrated intelligent technology from time to time, and launched various innovative technologies, products and processing plans to the market. In the past, the LED display industry has used display + touch, voice interaction, AR/VR+ gestures/somatosensory and other methods to complete human-computer interaction, giving small spacing more advantages in the field of commercial display.   The small pitch has a considerable pull on the market. Especially in some of the current segmented commercial display categories with great market momentum, the small pitch performance is very eye-catching. For example, the rapid development of the night travel economy has brought new opportunities for small-distance applications, and the transformation of multiple operational forms, including movies, advertising, sports, and entertainment, continues to promote the upward trend of the small-distance boom. The data indicates that the global market for small pitch in 2017 is about 6 billion yuan. According to calculations, the market space for movie screens will be 3 billion yuan per year in the segment of the commercial market. It is estimated that the small-pitch market is expected to maintain a high growth rate of more than 50% in the next three years.  The price is expected to continue to fall, and the future application prospects can be expected.  As more and more screen companies increase the small-pitch market, the current small-pitch production continues to increase, which also stimulates the industry to further intensify competition and push product prices down. In recent years, with the acceleration of the localization of upstream LED chips and the reduction of consumption costs, chip prices have continued to drop; midstream LED packaging has also been reduced due to factors such as the gradual acceptance of domestic consumer equipment by manufacturers. Under the dual promotion of competition and market opening, the overall price of small-pitch products in the market is being optimized from time to time.   On the other hand, as small-pitch products gradually penetrate into the commercial display market, new application methods are also emerging. For example, high-end shops are beginning to use small-pitch LED screens to display product advertisements, and some manufacturers have launched corresponding high-end wholesale processing plans in due course. Among them, LED poster screens and window screens have become the hottest commercial display products; not only that, high-end luxury products such as auto shows In the exhibition activities, as well as the information education market, large conference rooms, multi-function lecture halls, development of virtual simulation laboratories, etc. are one of the directions for LED screen manufacturers. The continuous burst growth of small-pitch commercial displays has injected new impetus into the development of the entire touch display industry. First of all, the companies that benefit the most are the terminal screen companies, and of course the supply companies in the upstream of the industry chain can enjoy the small-pitch. Commercially shows market dividends. Although the current small-spacing business shows incomparable momentum, it does not mean peace of mind. Not to mention the huge competitive pressure within the industry, and various restrictions on the entry barriers of screen companies, the small-pitch commercial display itself also has some inherent defects, such as brightness, excessive energy consumption, etc., the industry is also surrounded by wolves, lasers Projectors, electronic whiteboards and other display products are all eyeing how to better optimize these problems. Adhering to the leading position of small pitch in the commercial display category is the direction that every industry enterprise must seriously consider and work hard.
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