To get out of the strange circle of homogeneity, the persistent pursuit of product details by touch display
companies must be like ultra-high-definition pictures, which can withstand customers infinitely zooming in, zooming in, and zooming in again. In addition, LED display companies should turn the sales terminal into a benign interactive platform between consumers and brands. The sales terminal can also combine different forms of experience activities or comparative tests to enable consumers to strengthen their perception of the product, deepen their familiarity with the product, and gradually enhance their brand identity. After many years of prosperous years, one of the secrets for touch display companies to avoid homogeneity is to be consumer-centric. Industry insiders believe that consumer-centricity is a holistic concept, which includes a series of links from system, production, Ru0026D, manufacturing, and service. Consumers now need faster and more timely sales services and more convenient products, so the design must follow the consumer's behavior habits. In addition, it is also necessary to expand communication channels in accordance with the life trajectory of consumers. In the era of fragmented information, how many consumers are still willing to watch advertisements in front of the TV? Instead, most users contact brands through search engines or shopping websites. Then, corporate advertising cannot be limited to traditional media, more We must tend to cooperate with large-scale portal websites, open public Weibo and WeChat, etc., and pass on the various advantages of enterprises to customers through new media. This is also the gorgeous transformation of touch display enterprises in the communication and promotion in recent years. In the era of transparent customer information and diversified information, LED display manufacturers only rely on single-chain sales such as products, services, advertising, exhibition promotion, etc., seem to be weak, and it is the terminal to win the overall competitiveness of the entire industry chain. Undefeated magic weapon.
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