First of all, from the perspective of the definition of small-pitch LED display
s, last year the industry’s definition of small-pitch LED displays was still below P2.5, and now products below P2.5 have been regarded as conventional products, and the industry’s definition of small-pitch P2 is below, which shows that the public has higher and higher requirements for small spacing; secondly, from the perspective of market coverage, the expansion of market demand can truly realize the commercialization of small spacing; finally, from the perspective of small spacing technology, industry technology is increasing The more mature, mass production begins to dominate, which will naturally lead to further price reductions. But such an argument is simply untenable. Why do you say that? Due to the higher definition, the density of the lamp beads also increases, and the small-pitch products also have higher requirements for the production process and equipment. Because of this, ordinary touch display manufacturers, especially non-technology-led companies, who want to develop small-pitch products, must form a Ru0026D team and invest a lot of Ru0026D and equipment funds. The most likely technology has improved and the products can be produced in batches, but it cannot fundamentally solve the dilemma faced by touch display manufacturers: the increase in human labor costs, the price increase of PCB boards every three to five; the price reduction of display screens? May drop? Of course, it may also rise. Some people say that only when the price drops, the market volume will become larger and larger. This sounds reasonable at first, but it does not apply to the current market situation. From the beginning, the small pitch of the LED display has followed the mid-to-high-end route. Compared with the low-end market, the mid-to-high-end market pays more attention to product manufacturers. Brand and strength, from the widening of small-pitch LED cinema applications, high-end conference displays, small-pitch TVs, and indoor interactive commercial displays, you can see that this is the positioning of small pitches, and use high quality to create high returns. This is also an touch display manufacturer. Things I've been doing. With the continuous improvement of small-pitch technology, it is a reality for the application and market scale of small-pitch to become larger and larger. For small-pitch LED display manufacturers, how to use technology differentiation, build high-end market barriers, and maintain their high-value image has become a challenge. In the short term, if the small-pitch LED display does not have a major technological breakthrough from the upstream, the cost will be difficult to shake. Although price reduction is a trend, it will not come soon.
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