Abstract: Nowadays, LED electronic display
screens are becoming more and more widespread, and their functions are becoming more and more powerful. Outdoor touch display is one of outdoor advertising. With the improvement of urban construction level, more and more cities abandon traditional advertising carriers and switch to touch display. The led electronic display screen occupies an important position in the society, not only can play advertisements, but also can spread the public. Nowadays, led electronic display screens are becoming more and more extensive and their functions are becoming more and more powerful. Outdoor led display is one of outdoor advertising. With the improvement of urban construction level, more and more cities abandon traditional advertising carriers and switch to led display. The led electronic display screen occupies an important position in the society. It can not only broadcast advertisements, but also spread public welfare and interstitial locating announcements. Fuzhou even uses LED screens to collect debts, thus realizing the outdoor led display from pure commercial to social welfare Gorgeous transformation with enhanced attribute functions. A contradiction between the rapidly improving urban diversified landscape and low-quality outdoor advertising has become a stumbling block in the development of outdoor display screens. The single function of purely commercial advertising has also led to strong resistance from the audience. Facing the development trends and problems under the new situation, for outdoor LED media operating companies, they should effectively avoid the single advertising function and commercial attributes of the display on the road of future development, and should realize the role of emphasizing commercialization to emphasizing social integration. The transformation of the role of benefit has become a public carrier for the audience to obtain social information. At the same time, outdoor manufacturers also need to carry out technological innovations, such as ensuring that products used in outdoor advertising have automatic brightness adjustment systems and multi-level gray-scale correction technology to reduce the negative impact of outdoor light pollution from the technical source influences. First of all, outdoor display manufacturers need to integrate their products into the urban environment better. After determining the location, the overall design should be based on the comprehensive situation of its regional characteristics, surrounding environment impression, and dependent carrier characteristics, so that outdoor display screens become an integral part of the landscape and reduce the approval, planning, management, and operation of outdoor display screens installed in the city. Problems at multiple levels. Secondly, in combination with the different characteristics of audiences in various regions, outdoor LED media operators should also add appropriate and convenient social information to the broadcast content, so that outdoor display screens are not only a simple advertising carrier, but also a way for audiences to obtain information and participate in social interaction. Good platform. Thirdly, in line with the current Internet+ development trend, companies should accelerate the establishment of a converged network based on the multi-point and wide-area distribution characteristics of outdoor display screens, and link with the Internet, mobile Internet, and big data to achieve networked simulcast and real-time information sharing. The effect of disseminating information quickly. In combination with the new situation, display manufacturers must be market-oriented, explore the new attributes of outdoor led displays under the requirements of the new era, and produce outdoor products that adapt to market changes and needs, and meet urban development and management, and become available to the public. The accepted standard information product is not just an advertising terminal.
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